Doll collecting in general as a hobby has lived for well over 100 years. Collectors in huge numbers amassed antique and vintage dolls and dolls intended for children. However, the phenomenon called collectible dolls i.e. dolls especially made for enthusiastic adult collectors not for children’s play, really took hold in the 1980s.

The value of the collectible dolls is greatly determined by its condition. Attractive collectible dolls presented in an original unopened box bring in more money than the ones not presented in their original costumes or accessories. Reputation of the artist and the limited edition numbers also act as major factors in determining the cost of collectible dolls. 

Collectible dolls market has not yet witnessed any economic downturn, at least since 1980s. Growing market and increasing profits are as if the permanent features of the collectible doll market. However, bankruptcy of reputed old doll companies such as Effanbee and Knickerbocker is just a tip of the iceberg of the growing adverse effects of economic downturn on collectible doll market.

Creative ideas, Limited Editions and effective marketing system are a few of the measures the doll companies can take to deal with the present economic downturns. For example, it is the effective marketing which played a major role in the success of Barbie dolls.